Marijuana's effect on most humans is to make them more mellow and content. So it felt a little out of character when U.S. cannabis company Curaleaf (OTC:CURLF) launched a hostile takeover bid for its Canadian peer, Aurora Cannabis (NASDAQ:ACB) on Tuesday. Curaleaf's attempt is ambitious. Let's take a look at what it's offering, and how its play might affect investors in both companies. Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue " Image source: Getty Images. The direct approach Curaleaf said it made its offer public to Aurora shareholders after several unsuccessful attempts to initiate direct discussions with company management. The bid is a mix of cash and stock valued at $4 per share for Aurora. It breaks down into slightly over 0.34 of a Curaleaf share plus $0.75 in cash per one Aurora share. The American company said the total represents a juicy premium of 45% over the 30-day volume weighted average price of its Canadian peer (which, like Curaleaf, is traded both in this country and in our neighbor to the north). Curaleaf pledged that if Aurora stock were to experience a "substantial rise" prior to the company's acceptance of the offer, it would cap the total bid price at $5 per share. Curaleaf quoted its executive chairman, Boris Jordan, as saying that "by combining Curaleaf's global distribution platform with Aurora's leading international medical cannabis franchise and EU-[Good Manufacturing Practices] cultivation and manufacturing capacity, we see significant potential to unlock value through substantial cost and revenue synergies." Curaleaf provided no details about how it aims to finance the cash portion of the deal (which could amount to more than $46 million in the most extreme case). As of the end of June, it had a cash position of $107 million. Medical marijuana money These days, Aurora is almost a pure-play in the medical segment. In its most recently reported quarter, this accounted for almost 95% of its total revenue of 67.6 million Canadian dollars ($48.5 million). That makes it the No. 1 medical cannabis purveyor in Canada. Aurora is also that country's top exporter of medical product. It either ships its wares to several foreign countries that have permitted their sale and consumption or grows the pot abroad (it has a licensed grow facility in Germany). Curaleaf is prohibited by U.S. law from directly exporting its medical pot, so it does so through fully-owned subsidiaries and business units (and foreign grow facilities). By comparison, less than half of its total revenue derives from medical. First refusal On Tuesday afternoon, Aurora published an official response to Curaleaf's bid. It criticized its main aspects, particularly the $5-per-share limit and the lack of detail on financing. As might be expected of a company beholden to do its fiduciary duty to shareholders, it said it plans to convene a special committee of its board members to consider the offer. On paper, it makes sense to combine the two companies. The appeal of medical marijuana is that, while the segment is smaller than the recreational business, profit margins are notably higher thanks to advantages such as direct distribution and thinner competition (not to mention potential U.S. tax relief under the recent federal rescheduling of medical pot). This is particularly appealing in the cannabis industry, which has long struggled with profitability arising from the many challenges of selling a drug that remains technically illegal at the federal level in the U.S. Both companies have posted headline net profits in two of their trailing five quarters, but for most of their histories, they've been loss-making. Another appeal of combining would be the chance to eliminate redundancies and (ideally) lift the unified pair to more habitual profitability. I have a feeling that this is the start of what promises to be a long saga. That could apply to the takeover attempt itself, as hostile bids haven't had a great track record over the past few decades. It could also stretch out if and when an acquisition succeeds; at that point, much work would be needed to fuse companies operating in two very distinct markets. That might go double for combining two foreign sales networks/grow operations that are complex to begin with. So I wouldn't be eager to own either Curaleaf or Aurora in anticipation of the two tying the knot. If I had to choose one or the other, I'd go for the latter, as there's more than a small chance of Curaleaf sweetening its bid to make the deal more appealing, either to management or shareholders. Should you buy stock in Curaleaf right now? Before you buy stock in Curaleaf, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now... and Curaleaf wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $411,427!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,335,252!* Now, it's worth noting Stock Advisor's total average return is 965% -- a market-crushing outperformance compared to 215% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. See the 10 stocks " *Stock Advisor returns as of August 12, 2026. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.